Through the years, Monika Saha, VP of Product Marketing for Zuora, has learned a lot about the science and art of pricing, both from optimizing our own Zuora pricing as well as supporting hundreds of subscription businesses with their own pricing strategy.
Realizing how valuable this information is for subscription businesses, Monika developed a presentation full of practical advice on smart subscription pricing design.
You can check out the full presentation below. Or download the full guide here: Monetizing Subscription Services.
For your convenience, we’ve also divided her presentation into four smaller guides, breaking down the subject of monetizing subscriptions into individual actionable lessons:
- The Overlooked Opportunity: Successfully Designing Pricing for Upsells and Expansions: Subscription businesses can increase upsells (and avoid putting future upsell growth at risk) by applying the two critical levers for effective pricing design.
- The Art of Designing Tipping Points in Your Subscription Pricing: Smart subscription pricing starts with identifying and defining your subscription pricing profiles and designing and maintaining compelling tipping points.
- Selecting the Right Value Metric for Your Subscription Pricing: A guide to creating the most meaningful value metrics for your products and services.
- The New Rules for Subscription Pricing Innovation: As new products are released, markets change, and/or customer needs change, subscription businesses need to respond with subscription pricing innovation.
Download the full hands-on pricing guide here: Monetizing Subscription Services.