Practical Pricing Guide for Monetizing Subscription Services

A hands-on guide for smart pricing design

At Zuora, we are passionate about sharing our pricing and packaging observations, and the lessons we’ve learned - both from supporting our customers’ pricing innovation as well as our own experience with pricing optimization.

In this free report, Monika Saha, VP of Marketing for Zuora, shares key takeaways about how to optimally price subscriptions, including:

  • The two levers for effective pricing design
  • How to avoid putting future upsell growth at risk
  • The 3 key components to designing pricing profiles
  • How to create tipping points
  • Single vs multiple value metrics?
  • The new rules for subscription pricing innovation
  • Building alignment around pricing and packaging

Pricing optimization starts now!

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