Subscriptions undergo change, and these changes have revenue impacts. This makes recognizing revenue for subscriptions a million times harder than in a one-time sales system. Not with Zuora. The system automatically produces deferred revenue schedules and stays lock step with any subscription changes. With a subscription-aware data model, it’s easy for Zuora to provide the right metrics for measuring recurring-revenue relationships. At any instant, you’ll have accurate numbers across billings, bookings, cash and revenue on things like churn, MRR and ARR. Zuora is designed to supplement your existing financial applications. We take on the burden of processing recurring billing, recurring payment and recurring revenue transactions, but we have structures in place that allow our system to remain aligned with your accounting system.